Reasons why celebrities are used in advertising

Have you ever wondered why for almost every advert that you see on your tv screen, there must be an appearance of a celebrity. These are the reasons why such happens

1. Celebrities are excellent for grabbing people’s attention and, instantaneously, a campaign is more memorable because of a famous face on the screen.

2. The use of a famous face helps to influence the way consumers view a product. If a glamorous model or film star advertises a new moisturizer or fragrance, the customer subconsciously equates that product which the appearance or star-quality of the celebrity.

3. The use of a famous face helps to influence the way consumers view a product.For example, a celebrity known for their edgy sensibilities may advertise a product in order to shape a new image for a brand.